What is beauty? Concepts and myths about personal care

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Beauty is associated with loveliness. It is a subjective appreciation: what is beautiful to one person may not be to another. However, certain characteristics that society in general considers attractive, desirable and beautiful are known as beauty canons.
The conception of beauty can vary between different cultures and change over the years. Beauty produces a pleasure that comes from sensory manifestations and can be felt by sight (for example, with a person considered physically attractive) or hearing (when listening to a pleasant voice or music). Smell, taste and touch, on the other hand, are not related to beauty.
Beyond the sensory manifestation, it is possible to consider some abstract and conceptual things as beautiful. A moral reflection can be highlighted as a beautiful text: what matters in this case is what is said and not how it is said (that is, beauty is not in the paper or on the computer screen).
One of the most widespread beauty canons is harmony. Humans tend to consider that harmony and adequate proportions are desirable.
The opposite of beauty is ugliness, which does not cause pleasure but discontent and generates a negative perception of the object in question.
The branch of philosophy that has been in charge of studying beauty is called aesthetics. This discipline analyzes the perception of beauty and seeks its essence.
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